A big shrug.

That’s how the ad industry largely responded when Google announced on Oct. 17 — buried in the fifth paragraph of a blog post by Privacy Sandbox Vice President Anthony Chavez — that it was retiring many of its Privacy Sandbox technologies, effectively crippling what was its cookies alternative.

Christine Foster, senior vice president of commercial strategy and operations at Kroger’s 84.51°, previously told The Current that first-party data, not third-party cookies, were “the most trusted and effective means to reach relevant audiences.

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