MediaVillage: Feeding the Human Spirit: How Kroger Precision Marketing Powered by 84.51° is Navigating Data, AI, and Humanity in Retail Media (Video)
In today’s rapidly shifting retail landscape, where data and artificial intelligence power the future of marketing, one guiding principle stands out: “Feeding the Human Spirit.” That’s the guiding principle of Kroger Precision Marketing Powered by 84.51° (KPM), the data sciences and insights arm of Kroger, and it sets the tone for a deeper conversation between host Jack Myers and Senior Vice President of Kroger Precision Marketing, Christine Foster.
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