Achieving peak personalization

Gustavo Wille, VP of Data Science


Somewhere in-between none and way-too-much lies the perfect balance – threshold, if you will, of how much personalization brands really need in order to optimize the channel, the communication, and the relationship. The problem is, that line in the sand gets blown around constantly, and shifts radically within the contexts of the category, the brand and consumer expectations. 

Gustavo Wille, VP of Data Science
Gustavo Wille, 84.51°’s VP of Data Science and his team there, oversee some of the most sophisticated personalization efforts in the world – certainly some of the most successful ones. We sat down with Gustavo recent...

Visit our knowledge hub

See what you can learn from our latest posts.

We’re leading a data revolution in the retail business, and we’re looking for partners who are ready for a deeper, more personal approach to customer engagement.

Let’s connect