84.51°
Stratum Certifications
Unlock the power of shopper data and gain insightful expertise
The 84.51° Stratum certifications provide you with the skills to harness our unparalleled shopper data and transform it into actionable insights.
84.51° Stratum Certification
84.51° Stratum Certification for Media
84.51° Stratum Certification
This program deepens your ability to derive insights from 84.51° Stratum and OnDemand as well as answering key business questions through guided case studies.
Program details:
The two-day program requires attendance on both days and is only available in-person at the 84.51° Cincinnati office. There is no program cost to attend.
Who this program is good for:
- Roles supporting Shopper Insights, Category Management and Account Management at Consumer Packaged Goods, Supplier and Broker Partners
- Power users actively running 84.51° Stratum reports to guide their business decisions
Benefits
- Analyze in-store and ecommerce business performance
- Evaluate assortment risks and opportunities
- Assess new item performance, incrementality and sourcing
- Interpret post-promotional performance
- Examine basket contents and product interactions to identify promotional and merchandising opportunities
- Evaluate household switching behavior and trends
- Apply custom household segmentations to analyses
84.51° Stratum Certification for Media
Kroger Precision Marketing is proud to offer a customized 84.51° Stratum certification. This certification is intended to upskill KPM media clients in their ability to utilize 84.51° Stratum to answer business questions and interpret data into actionable insights.
This is currently only available to select agency partners.
Program details:
The certification will be an in-person, half-day session that will include instructional overviews, interactive demonstrations and hands-on case studies to apply learnings. There is no program cost to attend.
Who this program is good for:
- Commerce Marketing Agencies
- National Marketing Agencies
- Retail Media Specialists within CPGs
- Power users actively running 84.51° Stratum reports to guide their media business decisions
Benefits
- Gain familiarity and use Kroger’s data set to answer key business questions using specific 84.51° Stratum reports
- Learn tips and tricks to efficiently replicate 84.51° Stratum reports
- Convert business questions to media strategies, audiences and campaign planning
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