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84.51° Insights Certification

The 84.51° Insights Certification program teaches you the knowledge and skills needed to get the most out of Kroger’s unparalleled set of shopper data. Those who complete this comprehensive program will develop the proficiencies necessary to create and deliver persuasive and impactful category analyses and strategies, strengthening your credibility and partnership with key stakeholders.

Level 1: Knowledge

Increase your knowledge of 12 different topics within both 84.51° Stratum and OnDemand.

Time commitment: 7 weeks
Class options: Live virtual sessions (offered 6 times a year) or self-paced
Testing: Each topic has a knowledge check to solidify the material and experienced users may choose to test out of Level 1 by passing the final test.

After completing this level, you will be able to:

  • Navigate 84.51° Stratum and OnDemand
  • Identify in-store and e-commerce business drivers
  • Define household segmentations and dimensions
  • Report on product distribution, inventory, out-of-stocks and space
  • Describe assortment process and reports
  • Explain new item key measures and approach
  • Describe key measures in promotion analyses
  • Identify product interactions and basket contents
  • Express household behavior over time
  • Create custom household segmentations
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Level 2: Application

Apply your learnings from Level 1 through a case study approach.

Time commitment: 8 weeks
Class options: Live virtual sessions (offered 5 times a year) or self-paced Testing: Each topic has a knowledge check to solidify the material and there will be an open-ended assessment to earn your certification. There is no option to test out of Level 2.

After completing this level, you will be able to:

  • Analyze in-store and ecommerce business performance
  • Evaluate assortment risks and opportunities
  • Assess new item performance, incrementality and sourcing
  • Interpret post-promotional performance
  • Examine basket contents and product interactions for opportunities
  • Evaluate household switching behavior and trends
  • Apply custom household segmentations to analyses
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Level 3: Mastery

Master your skills by working through a custom project and learning how to create and communicate an insights story.

Time commitment: 8 weeks
Class options: Live virtual sessions (offered 5 times a year). Some sessions will be self-paced, but not all.
Testing: Select topics will have a knowledge check to solidify the material and there will be a presentation you must deliver to earn your certification. There is no option to test out of Level 3.

After completing this level, you will be able to:

  • Execute multiple analytic strategies
  • Collect data and insights
  • Employ data masking guidelines for other retailers
  • Craft clear insights statements
  • Design influential presentations
  • Present insights stories
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Interested in learning more?

Contact your Insights account manager for more information.