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84.51° Insights Certification

The 84.51° Insights Certification program teaches you the knowledge and skills needed to get the most out of Kroger’s unparalleled set of shopper data. Those who complete this comprehensive program will develop the proficiencies necessary to synthesize data into insights. 


This program deepens your ability to derive insights from 84.51° Stratum and OnDemand and focuses on answering key business questions through guided case studies.

The two-day program requires attendance on both days and is only available in-person at the 84.51° Cincinnati office.

After completing 84.51° Insights Certification, you will be able to:

  • Analyze in-store and ecommerce business performance
  • Evaluate assortment risks and opportunities
  • Assess new item performance, incrementality and sourcing
  • Interpret post-promotional performance
  • Examine basket contents and product interactions for opportunities
  • Evaluate household switching behavior and trends
  • Apply custom household segmentations to analyses
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Interested in learning more?

Contact your 84.51° Insights account manager for more information.