Powering the next generation of insights
Customer behavior shifts at lightning speed, so brands need to stay nimble. We’re excited to unveil the next wave of innovation that will transform how you apply Kroger’s first-party data to grow your brand. Discover how our insight capabilities are evolving below.
Contextualized shopper insights delivered to your inbox
84.51° Stratum Platinum subscriber exclusive
Start your week with Agent Monday in 84.51° Stratum – a clear, summarized view of performance and customer behavior for your brand from the prior week. No more digging through data; just the highlights that matter delivered to your inbox every Monday morning.
Accelerate decision making with conversational, instant answers
Get quick, accurate responses to your questions about data, insights, and reports within 84.51° Stratum in conversational AI chat, empowering you to act on insights faster than ever before.
A new way to extract insights
Coming early 2026
Unlock the power of precision with Data Orders, a new self-serve feature within 84.51° Data Direct that lets you extract retail data tailored to your business needs. Data Orders helps you seamlessly apply our industry-leading first-party data across your organization, while only paying for what you use.
Watch this page for more information on Data Orders.
Reimagined insights reporting
Coming early 2026
We’re simplifying key performance and customer insights by introducing Consolidated Dashboards in 84.51° Stratum. Faster, more intuitively, and with fewer reports, reducing the need to run multiple reports or export data grids to analyze elsewhere. As 84.51° Stratum Consolidated Dashboards evolve in 2026, we will begin deprecating most legacy reports as well as the export/iterate functionality. We’re fully committed to your success and will work closely with you to ensure a smooth transition, with advance notice of any existing capabilities being retired.
Watch this page for more information on Consolidated Dashboards.
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