84.51° Stratum Agency Solutions is your day-to-day insights portal, providing you with granular, real-time, first-party purchase data, refreshed weekly. Answer a wide array of business questions through pre-built reports and aggregated data. Ability to query any combination of product, geography, segment, transaction type, modality and time period to produce the views you need each week. Streamline data transfers across systems and teams, reducing human error and effort.
- Rich in-store versus online reporting available to understand brand performance, channel development and omnichannel shopper behavior.
- Understand shopper profile through behavioral and demographic segmentations from 100% sample or build your own unique household groups via custom segmentations.
- Demonstrate your analytical expertise and deliver exceptional value to your clients.
- Give yourself a competitive advantage in a pitch amd win new business.
- Make data-driven recommendations across strategy, creative and media.
84.51° Collaborative Cloud
To reimagine the data science experience for our agency clients, we took our robust & granular first-party data and moved it to a shared cloud. Build, run and transform the data to deliver unmatched insight to the clients you support. Meet: 84.51° Collaborative Cloud for agencies.
- A data scientist’s dream - access to clean, unaggregated transaction-level data in a privacy-protected environment.
- Leverage your in-house data and build amplified data models and custom analyses.
- Strengthen your omnichannel strategy by knowing who to invest in, when to do so, and through which channels.
- Identify attributes of your best customers or at-risk households and uncover lifetime value.
- Win during seasonal time periods and be proactive during disruptions.
- Understand path to purchase instore and online.
Kroger Precision Marketing
Powerful first-party data identifies households with three times more attributable sales than the average shopper. Activate across Roku, Pandora, Pinterest, Facebook, Instagram or the open web. Measure meaningful metrics like incremental sales lift, household penetration and return on ad spend.
The power to impact purchase
Unparalleled results from high-quality first-party data based on the Kroger Family of Stores opt-in loyalty cards.
Over 62 million U.S. households 84.51° data comes from real purchases made by over 62 million households in the U.S.
95% of sales dollars captured, measured and stored. All refreshed on a weekly basis in real-time and ready for your analysis.
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