The hybrid shopper is here to stay
The hybrid shopper has emerged as a growing segment of consumers who move comfortably between in-person and online shopping. Whether they’re “Digital Dabblers” or “Digital Champs,” these omnichannel shoppers will add online and in-store visits to their routines in new ways this holiday season.
Hybrid grocery shopping has increased 2x since 2019
Shopping modalities are shifting. Learn why it’s important to have strong in-store and online strategies to drive engagement.
- Brand loyalty is changing with inflation. Find out which brands shoppers will still be particular about.
- Digital touchpoints matter. See which media channels shoppers will be looking to for holiday inspiration.
- Shoppers are looking to cut costs. Learn how to build loyalty by helping them.
- Digital coupon use climbs during the holidays. See who is using them and how.