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Uncover 9 shopper insights to understand how customers are navigating their holiday grocery lists and learn how brands can position themselves at the forefront of a highly competitive shopping season.


Fill out this form to download our 2023 holiday insights

Inside you'll discover:

  • Shopping habits are evolving – Find out which holiday grocery items customers are increasingly shopping for both in-store and online
  • Shoppers are hunting for deals – Learn which month contained the largest discounts for online pickup shoppers
  • Digital touchpoints matter – Discover the top seasonal terms shoppers search for on Kroger.com
  • Shifting brand preferences – Find out which holiday foods have increasing (or decreasing) brand loyalty

From tradition to transformation cover