84.51°
Good 360°
Good 360° is a comprehensive overview of how we’re doing good for our associates and communities.
We’re a values-led company with a commitment to make the world a better place. With Good 360°, our annual corporate social responsibility report, we’ll transparently share how we’re living our purpose to create meaningful opportunities that instill a sense of purpose across our organization.
At 84.51°, corporate social responsibility is more than a set of initiatives; it’s a fundamental part of our identity.
Our work goes beyond delivering exceptional value to our clients – it’s also about empowering people to create positive change that moves far beyond traditional business metrics.
“Giving back is an important part of our mission. We create meaningful opportunities that instill a sense of purpose across our organization to make the world a better place for our associates, collaborators, and communities.”
– Milen Mahadevan, President
Doing Good for our Associates
Our associates are at the center of Good 360°. That’s why creating an environment to help our associates perform and be at their best is central to everything we do at 84.51°.
5 weeks vacation
We encourage all associates to achieve the appropriate work/life balance by providing 5 weeks of paid time off annually starting on day one, excluding health and wellness days, floating holidays and corporate holidays.
Tuition reimbursement
To nurture our innovative minds and develop our talent, we provide financial assistance for job-related education.
Employee Assistance Program
Associates have 24/7 access to counseling, coaching and self-care programs to cope with issues they may face through health, personal, family or work-related challenges.
People-led teams
Supporting our culture of inclusion and belonging with nearly 10 associate resource groups.
Diversity & Inclusion
Striving to make purposeful progress on our Diversity & Inclusion journey.
Purpose in action
In 2024, we didn’t just meet our goals—we exceeded them in ways that show the power of our commitment to doing good. From supporting more than 10,000 lives through our diversity and inclusion efforts to diverting 32,000 pounds of waste from landfills, we've proven that purpose-driven business drives real results.
Meaningful community investment
Through our Degrees of Giving initiative, associates nominated and selected 14 nonprofits to support, with most of the charitable organizations receiving $5,000. We also distributed $1,000 employee grant stipends to 27 nonprofits where our associates either serve on the board or chair a special event.
Sharing our skills
This is a program that matches qualified associates who are willing to donate their time and professional skills to projects for 501(c)(3) organizations. Through our skills-based volunteering initiative, our associates used their expertise to solve real community challenges, like mapping food distribution routes for Last Mile Food Rescue and developing dashboards to help low-income schools for the Sam Hubbard Foundation.
Picture: The SAFE team distributed 80,000 pounds of food to families in need just before spring break.
Advancing sustainability
Last year, we diverted 32,000 pounds of food and paper towel waste through composting. Our Cincinnati office now runs on 100% solar energy from the Cincinnati Zoo’s solar farm. And Kroger Precision Marketing collaborated with Scope3 to cut carbon emissions in digital campaigns, achieving 37% lower carbon costs than national averages.
Continuing the momentum
2024 was a year of action, compassion, and meaningful impact, and we’re proud of what we accomplished. But the work isn’t done. Every associate plays a role in bringing our purpose to life. We’ll continue doing good and getting involved to make 2025 even more impactful. Because putting people and communities at the center of what we do doesn’t just create business value – it creates meaningful change that extends far beyond our walls.
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