Insights Specialist

Bridget Daly is an Insights Specialist at 84.51Employee Spotlight: Bridget D.
Hometown: Houston, Texas
Office Location: Cincinnati, Ohio
University: University of Notre Dame
Major: Applied & Computational Math & Statistics and Psychology 
84.51° Mission (Project Team): Digital

Describe your role as an Insight Analyst.
I’m really focused on telling a story to whoever our stakeholder is. At the start of each project, I work with the Consultant and stakeholder at 84.51° to understand exactly what the business question is. Once I know what they need, I can pull the right data, determine the right analysis, and ultimately build a story from that analysis to enable action.

What was your experience like in the Development Program?
It’s such a well-rounded program, so no matter what your interests are or if you aren’t sure exactly what bucket you fall into, you have the opportunity to explore that. It’s unique how much time is devoted solely to training where you don’t have to worry about live projects; you can just learn and develop the skills you need – coding, storytelling, and more. If you come in knowing you want to be an Insights Analyst, you can really tailor each training session to that, focusing on presentation, visualization, and the underlying business context. We get to hear from all of the different project teams, so it’s a really good chance to learn the type of work we do at 84.51° and prepare to actually do that work.

How do you believe the 84.51° Development Program compares to other similar programs?
A lot of companies just throw you in and say you don’t have to worry about training because you’re hitting the ground running from day one. With the 84.51° Development Program, you get a better foundation for the future because you’re not frazzled from the get-go. You get the time to ask questions and figure out who the experts are for each language or methodology. Other training programs probably aren’t as all-encompassing with daylong sessions devoted to training. Other companies seem to encourage more independent learning, whereas 84.51° starts with classroom style learning, which allows you to have a great transition from school to a career.

How do you believe the Development Program equipped you for success at 84.51°?
I didn’t know a couple of the programming languages that I use now, so it was helpful to have a few months to get comfortable with them. It was also helpful to have time to figure out what resources we have and where to find the right data, all while seeing so many examples of projects from analysts across the company.

What did you learn from the Development Program that you have transferred into your current role?
The case study was helpful to see the project lifecycle. We worked with other people and learned how to both collaborate and work independently.

Is there anything you wish you had known about the Development Program prior to enrolling?
Looking back, it’s nice to be completely focused on learning and development. I wish I had known to just take advantage of that – not worrying about what your delivering, but whether you’re asking the right questions and learning as much as you can. 

What has been the most memorable experience or favorite project you’ve worked on?
My favorite project is one that I’m still working on. We’re trying to understand digital trip missions – the different goals customers have when they go online and how they accomplish those goals through our digital offerings. Our clickstream data contains every click that a user logs when they go onto the Kroger website or mobile app. It’s a new data source that we haven’t worked with much, so I’m getting to play around with that and figure out what people actually do when they go online. Are they loading coupons? Are they looking at recipes? That’s been fun to explore and understand, from a customer perspective, how our website is useful and what benefit you can get from it.  

What advice would you give students who are interested in working in the analytics industry?
Just get as much as practice as you can working with different data sources – whether it’s taking advantage of class projects or finding publicly-available data sets or collecting your own data on something that you’re interested in. Companies love to see the experience.

What’s your favorite part about working at 84.51°?
I would say the people. It’s awesome to be surrounded by so many smart, hard-working people who are willing to help. It’s easy to get up and ask someone a question or find the right resources.

What do you like to do in your free time, outside of work hours?
Since I’m new to Cincinnati, I like to explore the city by checking out different restaurants and breweries. I like to go to FC Cincinnati, Reds and Bengals games. There’s always some sort of festival going on during the weekend, so those are fun to go to.