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HR Daily Advisor: From Digital Marketing to DEI Champion: Connie Ross Makes an Impact

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By: Connie Ross, Diversity, Equity, Inclusion & Belonging Manager

In the evolving landscape of corporate diversity, equity, and inclusion (DEI), understanding the journeys of those at its helm offers critical insights into the challenges and triumphs of implementing effective DEI strategies.

Connie Ross, Diversity, Equity, Inclusion & Belonging Manager at 84.51°, illustrates the nuanced path many DEI professionals navigate in their careers. Here we take a look at Ross’s career trajectory, her contributions to 84.51°, and the broader implications of her DEI work for HR leaders seeking to foster inclusive environments.

Early Career Insights and Drive for DEI

Ross’s entry into the DEI space was not a straightforward path but a journey marked by early experiences that highlighted the stark realities of underrepresentation in the corporate world. She started her career as a local marketing manager for a retail brand, where she helped create strategies to drive store traffic and organized grand openings for new stores. Later she transitioned into digital marketing.

“For the first five years of my digital marketing career, I was typically the only Black female attending conferences and engaging with digital vendors,” Ross recalls. “It truly opened my eyes to the lack of representation of Black women in spaces where our voices were desperately needed. From that experience, I made a vow to be intentional in mentoring and advocating for diverse and underrepresented voices.”


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Connie Ross, Diversity, Equity, Inclusion & Belonging Manager
Connie Ross leads the charge for organizational progress with respect to Diversity, Equity, and Inclusion, and Belonging (DEIB) at 84.51°. She ensures that a DEIB lens is applied across organizational decision making ...

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