Employee Spotlight: Oscar Adrianzen

What makes 84.51° an intriguing company? Perhaps it's our focus on solving complex challenges, the integrity of our data, a passion for making our client’s lives easier, or our community impact through corporate social responsibility initiatives? These elements certainly matter, but our people are what truly set us apart. Check out our Employee Spotlight series to learn more about who we are and the unique traits of our teammates. 

Hometown: Chicago, IL 

Office Location: Chicago, IL 

Start Date: 06/2024 

Job title: Senior Product Manager, Media Data Integration   

Describe your role.  

I’m the Product Manager on the Media Data Integration team, where I focus on integrating third-party exposure data from DSPs into the 84.51° ecosystem. My role bridges technical execution with strategic impact to help power smarter media decisions. I work closely with data engineers, media partners, account managers and other stakeholders to enable clean, scalable data pipelines that support measurement analytics.    

How long have you worked in media sales and what inspired you to pursue this field? 

This is my first role in Ad Tech, and I’m genuinely excited to be part of Kroger Precision Marketing- 84.51° . I’m especially drawn to working with data assets that deliver real, measurable impact for CPG brands. It’s a fast-moving industry with so much innovation, and I’m thrilled to be on this journey. I also love the opportunity to work with cutting-edge tools like data clean rooms and scalable cloud data pipelines that power faster media decisions. 

What interested you in joining 84.51°?  

I was looking for my next challenge and discovered 84.51° as a data science media firm in the CPG space. It immediately felt like the right fit. What drew me to 8451° was the chance to work with incredibly talented people and contribute to innovative data products. The company's unique data capabilities, especially in how it connects customer behavior to media performance, really set it apart from other opportunities in the space. 

What has been the most memorable experience or favorite project you’ve worked on? 

One of the most memorable experiences so far has been working with our incredible third-party DSPs and identity partners. Since joining last summer, I have had the chance to collaborate with so many great people across the industry. Acting as a liaison for 8451°, helping coordinate and integrate data between partners, has been a real honor. 

One of the most memorable projects I’ve had the opportunity to work on has been our recent partnership with Barrows. I’m currently part of the team driving an exciting initiative to elevate our in-store media presence. It’s been incredibly rewarding to collaborate on a project that has such visible impact, and I’m truly honored to help bring this vision to life alongside such a talented group. 

What’s your favorite part about working at 84.51°? Do you have a favorite benefit or perk that is offered? 

My favorite part about working at 8451° is the people. They are not only incredibly intelligent, but also genuine, thoughtful, kind, and hardworking. Being part of a cross functional team like KPM’s Media Data Integration has allowed me to collaborate with so many inspiring individuals across the organization. I really enjoy the relentless focus on delivery and execution, but just as much, I value the journey and the relationships built along the way. The past 12 months I’ve really gotten to truly connect and get to know my colleagues. It has been one of the most rewarding parts of the experience. 

What do you like to do in your free time outside of work hours?

My favorite thing to do outside of work is play. Work hard, play hard!     I enjoy staying active year-round by playing soccer, basketball, and volleyball recreationally. During the winter, I often head to the Rockies to ski. 

When I’m not on the court or the field, you’ll usually find me at Chicago Fire games with my wife or spending time with her at the local dog park. We have a German Shepherd and a Black Labrador, so there’s never a dull moment. They keep us on our toes and bring a lot of joy to our days.