Consumer Research at 84.51°
Our consumer researchers amplify our industry-leading analytics with cutting-edge research to uncover the “why” behind customer behavior.
What an 84.51° Consumer Researcher does
You’ll find our researchers rolling up their sleeves to leverage a wide range of methodologies, technologies and research solutions - both quanitative and qualitative, to design and execute research. In turn, that research raises the collective understanding of customer’s motivations and compels business leaders to act.
What they're good at
Our researchers are sense-makers with a firm grasp of the research process. They’re driven by using analytics, critical thinking and collaboration to understand customers at a human level.
Customer voice meets big data
Our researchers work on developing a deep understanding of customers. Then, they transform these insights into human stories and business recommendations that compel actions and delight customers.