Making a statement at the industry event for commerce marketers
84.51° will join an unmatched lineup of conference sessions and exciting networking opportunities crafted to inspire, educate and cultivate new connections with the top experts and industry trailblazers in commerce media.
84.51° is proud to be the title sponsor of 2022 Path to Purchase Live taking place October 18-20 at the Hilton Chicago. Kroger Precision Marketing joins as a platinum sponsor of the industry event for commerce marketers.
See us on stage!
84.51° will take the stage in a variety of formats with several different client partners. Check us out throughout P2P Live!
Tuesday, Oct. 18 from 8:00-8:25 a.m.
Fireside with Kroger: The Zero-Compromise Customer Experience
Consumer expectations remain high for grocers – even while shopping habits and routines are quickly evolving. Retailers like Kroger are bringing crucial cutting-edge technology to the customer experience. With partners like Ocado, Kroger has built a dynamic network encompassing both stores and automated customer fulfillment centers. Join our fireside chat with Bill Bennett, Vice President and Head of eCommerce at Kroger, to learn how Kroger is focused on delivering a seamless experience that requires zero compromise by customers.
Tuesday, Oct. 18 from 9:40-10:10 a.m.
Retail Media: Adjusting the Playbook for the New Age of Inflation and Supply Constraints
Yesterday’s advertising playbook doesn’t work today. Inflation, out-of-stock issues, new purchasing habits—all these disruptions have led to seismic changes in consumer behavior. As customers continue to evolve how they shop and eat, retail media has opened new doors for brands to shape purchase decisions. Hear how brands and agencies are adjusting tactics and introducing new touchpoints to help shoppers navigate the new shopping landscape.
Tuesday, Oct. 18 from 2:30-3 p.m.
Unleashing Data Science to Unlock Growth
The grocery retail landscape has been transformed by the explosion of ecommerce, the ongoing pandemic, and growing economic pressures. Shoppers are responding by evolving their routines, adopting new methods of shopping, and putting different products in their carts. In an environment in which shopper behavior is changing faster than ever before, CPGs must transform how they create actionable insights to move with speed and confidence. 84.51° and Pepsi will share how they’ve partnered together to put a new level of access to the industry’s best omnichannel data in the hands of the Pepsi’s leading data scientists to create new science-led shopper strategies. They will share learnings gained from approaching burning questions from new angles, best practices in connecting analytics to business strategy, and advise for others looking to elevate their impact of data science.
Wednesday, Oct. 19 from 9:50-10:20 a.m.
A Peek Behind the Curtain: A Look at Data Science Technology, the Emergence of AI and its Impact on the Shopping Experience
The data science transformation and the rapid pace of technology innovation is providing meaningful consumer insights along the path to purchase. AI, machine learning and other technologies continue to transform yesterday’s in-store shopping experience to the personalized, digital experience of tomorrow. 84.51° will give a behind-the-scenes looks at the cutting-edge technology and data science innovation that is changing the shopping experience. Grounded in customer behavior from nearly half of U.S. households and 96% of Kroger sales, 84.51° will provide an overview of the technology that is helping brands understand how to navigate the data science transformation and the path to purchase.
Thursday, Oct. 20 from 12:15-2 p.m.
OmniShopper Award Lunch Sponsor
84.51° is proud to be a sponsor of this year’s OmniShopper Awards Lunch! More info coming soon.
Tuesday, Oct. 18 from 8:00-8:25 a.m.
Fireside with Kroger: The Zero-Compromise Customer Experience
Consumer expectations remain high for grocers – even while shopping habits and routines are quickly evolving. Retailers like Kroger are bringing crucial cutting-edge technology to the customer experience. With partners like Ocado, Kroger has built a dynamic network encompassing both stores and automated customer fulfillment centers. Join our fireside chat with Bill Bennett, Vice President and Head of eCommerce at Kroger, to learn how Kroger is focused on delivering a seamless experience that requires zero compromise by customers.
Tuesday, Oct. 18 from 9:40-10:10 a.m.
Retail Media: Adjusting the Playbook for the New Age of Inflation and Supply Constraints
Yesterday’s advertising playbook doesn’t work today. Inflation, out-of-stock issues, new purchasing habits—all these disruptions have led to seismic changes in consumer behavior. As customers continue to evolve how they shop and eat, retail media has opened new doors for brands to shape purchase decisions. Hear how brands and agencies are adjusting tactics and introducing new touchpoints to help shoppers navigate the new shopping landscape.
Tuesday, Oct. 18 from 2:30-3 p.m.
Unleashing Data Science to Unlock Growth
The grocery retail landscape has been transformed by the explosion of ecommerce, the ongoing pandemic, and growing economic pressures. Shoppers are responding by evolving their routines, adopting new methods of shopping, and putting different products in their carts. In an environment in which shopper behavior is changing faster than ever before, CPGs must transform how they create actionable insights to move with speed and confidence. 84.51° and Pepsi will share how they’ve partnered together to put a new level of access to the industry’s best omnichannel data in the hands of the Pepsi’s leading data scientists to create new science-led shopper strategies. They will share learnings gained from approaching burning questions from new angles, best practices in connecting analytics to business strategy, and advise for others looking to elevate their impact of data science.
Wednesday, Oct. 19 from 9:50-10:20 a.m.
A Peek Behind the Curtain: A Look at Data Science Technology, the Emergence of AI and its Impact on the Shopping Experience
The data science transformation and the rapid pace of technology innovation is providing meaningful consumer insights along the path to purchase. AI, machine learning and other technologies continue to transform yesterday’s in-store shopping experience to the personalized, digital experience of tomorrow. 84.51° will give a behind-the-scenes looks at the cutting-edge technology and data science innovation that is changing the shopping experience. Grounded in customer behavior from nearly half of U.S. households and 96% of Kroger sales, 84.51° will provide an overview of the technology that is helping brands understand how to navigate the data science transformation and the path to purchase.
Thursday, Oct. 20 from 12:15-2 p.m.
OmniShopper Award Lunch Sponsor
84.51° is proud to be a sponsor of this year’s OmniShopper Awards Lunch! More info coming soon.
Tuesday, Oct. 18 from 8:00-8:25 a.m.
Fireside with Kroger: The Zero-Compromise Customer Experience
Consumer expectations remain high for grocers – even while shopping habits and routines are quickly evolving. Retailers like Kroger are bringing crucial cutting-edge technology to the customer experience. With partners like Ocado, Kroger has built a dynamic network encompassing both stores and automated customer fulfillment centers. Join our fireside chat with Bill Bennett, Vice President and Head of eCommerce at Kroger, to learn how Kroger is focused on delivering a seamless experience that requires zero compromise by customers.
Tuesday, Oct. 18 from 9:40-10:10 a.m.
Retail Media: Adjusting the Playbook for the New Age of Inflation and Supply Constraints
Yesterday’s advertising playbook doesn’t work today. Inflation, out-of-stock issues, new purchasing habits—all these disruptions have led to seismic changes in consumer behavior. As customers continue to evolve how they shop and eat, retail media has opened new doors for brands to shape purchase decisions. Hear how brands and agencies are adjusting tactics and introducing new touchpoints to help shoppers navigate the new shopping landscape.
Tuesday, Oct. 18 from 2:30-3 p.m.
Unleashing Data Science to Unlock Growth
The grocery retail landscape has been transformed by the explosion of ecommerce, the ongoing pandemic, and growing economic pressures. Shoppers are responding by evolving their routines, adopting new methods of shopping, and putting different products in their carts. In an environment in which shopper behavior is changing faster than ever before, CPGs must transform how they create actionable insights to move with speed and confidence. 84.51° and Pepsi will share how they’ve partnered together to put a new level of access to the industry’s best omnichannel data in the hands of the Pepsi’s leading data scientists to create new science-led shopper strategies. They will share learnings gained from approaching burning questions from new angles, best practices in connecting analytics to business strategy, and advise for others looking to elevate their impact of data science.
Wednesday, Oct. 19 from 9:50-10:20 a.m.
A Peek Behind the Curtain: A Look at Data Science Technology, the Emergence of AI and its Impact on the Shopping Experience
The data science transformation and the rapid pace of technology innovation is providing meaningful consumer insights along the path to purchase. AI, machine learning and other technologies continue to transform yesterday’s in-store shopping experience to the personalized, digital experience of tomorrow. 84.51° will give a behind-the-scenes looks at the cutting-edge technology and data science innovation that is changing the shopping experience. Grounded in customer behavior from nearly half of U.S. households and 96% of Kroger sales, 84.51° will provide an overview of the technology that is helping brands understand how to navigate the data science transformation and the path to purchase.
Thursday, Oct. 20 from 12:15-2 p.m.
OmniShopper Award Lunch Sponsor
84.51° is proud to be a sponsor of this year’s OmniShopper Awards Lunch! More info coming soon.
Meet with us!
Representatives from across our Insights and Kroger Precision Marketing businesses will be present at this year’s event.
Interested in connecting with us? Reach out about scheduling a meeting with us!