2025 Marketing Packages
Make a splash in Q3 with these turnkey marketing packages.
Whether you’re looking to reach more households, sell more units, or increase overall sales, we’ve developed customized packages to reach your goals. Use Kroger’s purchase-based audiences to put your message in front of your ideal consumer.
A combination of Consumer Research, TOAs, TDCs, Display, PLAs and Pinterest will enable your brand to reach more households and position it in front of existing and new consumers. Contact your KPM representative to see estimated impressions for each level.
A combination of Consumer Research, TOAs, SSEs, TDCs, Pinterest, Display and PLAs will enable your brand to boost sales performance. Contact your KPM representative to see estimated impressions for each level.
A combination of Consumer Research, TOAs, TDCs, Display, PLAs and PPCs will enable your brand to convert more shoppers. Contact your KPM representative to see estimated impressions for each level.
Definitions
Targeted Onsite Ads (TOA)
Onsite Display ads act as an end cap for digital shoppers, providing inspiration and consideration across highly trafficked placements. Discover more about Onsite brand activations.
Targeted Digital Coupons (TDC)
Targeted Digital Coupons appeal to key audiences, driving trial of new products, recapturing lapsed households, and re-engaging repeat purchases. Explore how investing in loyal households pays off.
Single-Subject Emails (SSE)
Communicate 1:1 with the most relevant customers and tailor creative to represent the brand's message while leveraging Kroger's trusted brand equity and industry-leading open rates. Find out how to engage more shoppers.
Promoted Product Carousels (PPC)
Boost your brand’s presence and drive conversions with Promoted Product Carousels—customizable, portfolio-driven ad formats that enhance visibility in search results and simplify the shopping experience. Get the details on how you can strengthen your search strategy.
Consumer Research (Custom Agile 10)
Agile, custom consumer research that leverages behavioral targeting. Your team is enabled to understand consumer perceptions and motivations. Explore our first-party, behaviorally verified sampling.
Shoppers are actively seeking ideas and inspiration from brands, making Pinterest a great place for brands to share product information and branded content. Meet your audience where they're spending their time.
Display
Use visual ads, like banners, images, or videos, on websites and apps to reach your target audience. Link digital actions to meaningful business outcomes.
Product Listing Ads (PLA)
Product Listing Ads allow brands to boost individual products in highly trafficked placements across the site to help grow brand sales from both new and existing shoppers. Connect your brand with Kroger shoppers.
Looking for something else? Customize your strategy. Contact your Account Representative to create a custom strategy that aligns with your needs.
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