Shoppers respond to inflation by changing their food shopping habits, especially animal protein or meat, revealed retail data science expert 84.51°.

84.51°‘s Consumer Digest reveals consumers’ shopping habits regarding their plant—or animal-based protein needs. It reported that, in March, 62% of households showed great concern about inflation, down slightly from 64% in February.

Protein consumption has remained steady compared to last year, with 66% of households reporting consuming about the same amount. Only 17% of households state that they are consuming less or more protein, with the cost of groceries being the main reason.

Shoppers are using discounts, buying cheaper cuts of meat and non-organic options, and modifying their meal plans to meet their meat needs while staying within their budget.

When it comes to including protein in their diet, shoppers are most concerned with the taste of the protein (60%), followed by its value for the price paid (55%) and its ability to keep them feeling full (50%).

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