Data Science Innovation in PTCE
On this episode, we welcome Director of Data Science for Kroger Precision Marketing, Lauren Littlejohn, to discuss Data Science Innovation in Personalizing the Customer Experience (PTCE). As a founder of KPM, Lauren shines light on all the ways 84.51° makes every interaction customers have with Kroger and its suppliers as relevant as possible.
Lauren Littlejohn is a Director of Data Science at 84.51° focused on using data and machine learning to improve campaign performance under Kroger Precision Marketing. She has spent over four years learning the media landscape and helped launch KPM. In addition to her Director role, Lauren leads her company’s charity engagement with the Freestore Foodbank and spends her free time traveling and volunteering with International Students.
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