Personalizing the Customer Experience in the Kroger App

On this edition of The Uplow’d, our host Dan O’Keeffe sits down with Lead Consultant - Product, Strategy and Innovation for 84.51°, Kate Cullen. We discuss the Kroger app, and all the ways it helps to personalize shoppers' customer experience, including in-store enhancements such as digital shelf edge communications.

Kate Cullen is a Lead Consultant at 84.51° focused on Product, Strategy, & Innovation for Kroger Precision Marketing. She has spent over five years learning how to successfully launch effective products for alternative revenue streams, leverage data to make decisions, and create engaging moments with customers. In addition to her Lead Consultant role, Kate is a Purdue alumnus, an avid reader, and an eager traveler of the world. 

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