Creating a More Effective Media Ecosystem for CPGs

Today on The Uplow’d, we welcome guests Halli Goddard (Advanced TV Product Lead, KPM) and Gauarv Shirole (Head of Measurement, Roku) to discuss the partnership between Kroger Precision Marketing and Roku. We discuss the new ways this partnership is able to connect CPGs to shoppers, while also closing the loop between ad spend and sales to make media dollars more accountable.

Halli Goddard is a Lead Consultant at 84.51° focused on Product, Strategy, & Innovation for Kroger Precision Marketing. She is focused on developing KPM’s Advanced TV offering and connecting with top video publishers and providers finding ways to make media more effective. In addition to her Lead Consultant role, Halli is a University of Missouri alum, Cleveland native and has spent ten years working at advertising agencies in media strategy.

As Director of Ad Measurement for Roku, Gaurav Shirole is focused on enabling better targeting and measurement of TV impressions. He has spent the last 8 years working in TV analytics and attribution in a variety of different roles including traditional consulting as well as political analytics. Gaurav is a graduate of the University of California, Berkeley’s Haas School of Business.

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