Testing the Power of Plant-Based Foods
Today on The Uplow’d, we welcome Julie Emmett, Jessica Mahan and Eric Wolfe to discuss an in-store test conducted on behalf of the Plant Based Foods Association to uncover how Kroger shoppers are responding to plant-based meat products across the midwestern U.S. We’ll learn about the surprising results of this test, and what it means for the future of plant-based meats.
The test was also recently featured in an article by the Specialty Food Association. For more information, visit: https://bit.ly/307Q4KC.
Julie Emmett is Senior Director of Retail Partnerships for the Plant Based Foods Association (PBFA). She collaborates with retailers on behalf of PBFA members by leading a multitude of groundbreaking initiatives to grow plant-based foods. Julie holds a Master of Business Administration from St. Mary’s College, is certified in nutrition education, and is thoroughly passionate about understanding what is driving growth within plant-based foods.
Jessica Mahan is a Lead Insights Account Manager at 84.51°, where she connects associations, boards, product licensors, marketing and media agencies with leading customer data and insights. In addition to her work scoping and executing the causal impact test with Kroger and the Plant Based Foods Association, she has also worked closely with Kroger’s leading CPG and supplier partners in the Grocery and Fresh categories, consulting on merchandising strategy and linking companies with 84.51° customer-first analytics.
Eric Wolfe is a Director of Merchandising Consulting for 84.51°. In his current role, he helps clients identify areas and processes where insight can be infused to make better business decisions. During his 10-year tenure with 84.51°, Eric has worked on a variety of initiatives including leading research and development of strategy for Fortune 500 CPGs, development of new data science capabilities across retail channels, and progressing Kroger’s understanding of customers’ needs within the Meat and Seafood categories. Eric holds a Master of Business Administration from The University of Kentucky.
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