Who: Scott Hamm, Senior Project Manager, Kroger Digital Alternative Revenue Streams

What: On July 24 and 25, 84.51°'s Scott Hamm will be presenting both the main stage session and a breakout session at the 2019 Adweek NexTech Conference. The breakout session will walk through six insider tips to best maximize consumer packaged goods performance in a private marketplace. During the mainstage presentation, Scott and Alex Sherman, PromoteIQ’s co-founder and CEO, will discuss the shift of advertising spend to private marketplaces, how Kroger Precision Marketing has developed a winning solution for brands and what CPG partners can expect from the product in the future.

When:

Wednesday, July 24 - Interactive Breakout Session B - Maximize Performance Within a Private Marketplace

10:40 a.m. – 12:20 p.m. EST

Thursday, July 25 – Main Stage - Succeeding in Grocery - The Balancing of Customer Experience and Digital Advertising

3:40 p.m. – 4:00 p.m. EST

Where:

Adweek NextTech Conference The Westin New York at Times Square, New York, NY

Why: The consumer packaged goods landscape has crowded, and now more than ever, brands need a competitive edge. These presentations will help brands break through the clutter and identify tools to help them stay ahead of the game to achieve measurable results.

About 84.51°

With a proprietary suite of tools and cutting-edge technology, we transform customer data into actionable knowledge. We deliver unparalleled data science, predictive analytics, and personalized marketing strategies that improve the customer's shopping experience, build brands, and provide business results for The Kroger Co. and 1,400+ consumer-packaged-goods companies in the U.S.