Solutions for every stage of growth
There is no single path to growth. That’s why our solutions evolve as your brand scales. Deep shopper understanding and advanced analytics help brands decide where to invest and why. Those insights extend into media and loyalty activation through Kroger Precision Marketing powered by 84.51°.
84.51° Insights
Understand, engage and activate your customer along the path to purchase.
84.51° Insights delivers 35+ petabytes of first-party customer data, shopper science and strategy, giving you unparalleled business knowledge and customer intelligence. Our insights products will help you better understand the shopper’s path to purchase, then empower you to build and execute the most comprehensive and personalized customer-centric strategies.
Retail Media
Activate against verified purchase signals to reach shoppers on Kroger’s digital properties and across the web.
Retail media from Kroger Precision Marketing powered by 84.51° makes advertising more effective by connecting media exposure directly to store sales. Built on 84.51° data science and Kroger’s loyalty program, our solutions grow brands by reaching customers at moments that drive measurable impact online and in‑store.
84.51° Loyalty Marketing
Grow, reward and retain your very best customer.
84.51° Loyalty Marketing builds long-term engagement with its best customers by personalizing rewards with brands and products that customers love. With a deep knowledge of how they respond, through rich test and control measurement, we provide targeted and personalized offers and messages along the path to purchase. This enables brands to drive growth that result in incremental trips and sales.
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