Personalizing the Customer Experience in the Kroger App - Kate Cullen

Listen | Apple Podcasts | Spotify | Stitcher | TuneIn
Watch | YouTube

On this edition of The Uplow’d, our host Dan O’Keeffe sits down with Lead Consultant - Product, Strategy and Innovation for 84.51°, Kate Cullen. We discuss the Kroger app, and all the ways it helps to personalize shoppers' customer experience, including in-store enhancements such as digital shelf edge communications.

Kate Cullen is a Lead Consultant at 84.51° focused on Product, Strategy, & Innovation for Kroger Precision Marketing. She has spent over five years learning how to successfully launch effective products for alternative revenue streams, leverage data to make decisions, and create engaging moments with customers. In addition to her Lead Consultant role, Kate is a Purdue alumnus, an avid reader, and an eager traveler of the world.

For iPhones and iPads, use the Podcasts app, which comes pre-installed on recent devices, or you can get it from the App Store. In the Podcasts app, search for The Uplow'd by 84.51 and then hit subscribe.

For Android phones and tablets, try Spotify, Stitcher, TuneIn, or the podcatcher of your choice. Get these from the Google Play store. In the app, search for The Uplow'd.