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Adweek: Kroger Unveils a Private Marketplace With First-Party Targeting

Grocery chain Kroger announced the launch of a private programmatic advertising marketplace that will help further monetize its first-party data.

Click here to read the full Adweek article.

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Adweek: Kroger Unveils a Private Marketplace With First-Party Targeting

Visit our knowledge hub

Grocery Dive: Column The Friday Checkout: Grocery Outlet will be a change of scenery for new CEO

Consumer Digest: New Year’s Resolutions January 2025

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