Kroger’s 84.51° tells a tale of two shoppers

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In the wake of the pandemic’s unprecedented disruption to the grocery business, a new consumer has emerged — hybrid shoppers who are using both in-store and e-commerce to fulfill different purchases. But not all hybrid shopping behaviors are the same, according to Barbara Connors, vice president, Commercial Insights at 84.51°. Listen as Barbara joins SN Off the Shelf podcast to share insights about these shoppers and how retailers can best engage with them.