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Holidays 2021: Why the hybrid shopper needs to be at the top of your holiday list

August 02, 2021

A new kind of shopper has emerged in the wake of last year’s unprecedented disruption—the hybrid shopper. And for brands setting their 2021 holiday strategies, now is the time to learn what makes them tick and why a personalized, omnichannel approach is essential to connecting with them.

What makes the hybrid shopper so important?
Last year saw barriers to e-commerce fall as lockdowns and safety concerns spurred grocery shoppers to try pick-up and delivery service—many for the first time ever. Now, even as restrictions lift and people grow more comfortable shopping in-store again, the landscape has been fundamentally changed. In the “new” normal, shoppers who tried e-commerce out of necessity in 2020 will continue to use it, occasionally at least, for convenience—particularly during the busy holiday season.

84.51° has taken a deep dive into shifting consumer behavior and sentiment to give you a sneak peek at the 2021 holiday outlook months in advance based on reliable first-party data. To tap these critical insights, view our full report.

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