Data Science Innovation in PTCE - Lauren Littlejohn

Listen | Apple Podcasts | Spotify | Stitcher | TuneIn Watch | YouTube

On this episode, we welcome Director of Data Science for Kroger Precision Marketing, Lauren Littlejohn, to discuss Data Science Innovation in Personalizing the Customer Experience (PTCE). As a founder of KPM, Lauren shines light on all the ways 84.51° makes every interaction customers have with Kroger and its suppliers as relevant as possible.

Lauren Littlejohn is a Director of Data Science at 84.51° focused on using data and machine learning to improve campaign performance under Kroger Precision Marketing. She has spent over four years learning the media landscape and helped launch KPM. In addition to her Director role, Lauren leads her company’s charity engagement with the Freestore Foodbank and spends her free time traveling and volunteering with International Students.

For iPhones and iPads, use the Podcasts app, which comes pre-installed on recent devices, or you can get it from the App Store. In the Podcasts app, search for The Uplow'd by 84.51 and then hit subscribe.

For Android phones and tablets, try Spotify, Stitcher, TuneIn, or the podcatcher of your choice. Get these from the Google Play store. In the app, search for The Uplow'd.