Employee Spotlight

Media Account Manager

Beth Z. is a Media Account Manager at 84.51˚

Employee Spotlight - Beth Zappia

Employee Spotlight: Beth Z.
Hometown: Greensboro, NC
Office Location: Cincinnati, OH
University: Wake Forest University, Winston-Salem, NC Major: Economics 84.51° Mission (Project Team): Kroger Precision Marketing

Describe your role as a Account Manager.
As an Account Manager, I work directly with Kroger CPG clients to execute national media that is personalized to Kroger shoppers. My team leverages Kroger’s rich 1st party data to target the most relevant customers across the country while they are shopping on Kroger.com, on social media platforms, watching TV, etc.

What was your experience like in the Development Program?
The Development Program was a fantastic opportunity to build expertise in data sharing & foundational knowledge of the business. The best part, I got to do it alongside 16 intelligent people who quickly became friends.

How do you believe the 84.51° Development Program compares to other comparable programs?
The Development Program is truly best-in-class. 10 weeks of dedicated training time was unheard of for me. It gave me a breadth and depth of knowledge that other rotational programs at other companies could not. Personally, I am so thankful for the opportunity it gave me to identify my own strengths & growth opportunities before being placed in a full-time role.

How do you believe the Development Program equipped you for success at 84.51°?
Aside from giving me the time and space to develop expertise in our data assets that I still use in role today, the program helped me build an incredible internal network of individuals across teams. I’ve been more collaborative & innovative in my current role as the result of the rich network of individuals I built during the development program.

What did you learn from the Development Program that you have transferred into your current role?
I use nearly everything I have learned in some aspect of my role. Completing certification on our commercial insights tool has allowed me to be more strategic as I build out media plans with clients. However, even more foundational elements of what I learned in the development program have been invaluable (i.e. presentation skills).

Is there anything you wish you had known about the Development Program prior to enrolling? Trust the process: you may think you know where you are a best fit, but wherever you find yourself, the development program will give you the skills & knowledge to succeed. 84.51° roles are always evolving, but what you learn in this program will translate wherever you find yourself in the business after the program ends.

What has been the most memorable experience or favorite project you’ve worked on?
I am a huge football fan, so planning the Super Bowl with my client always excites me. The planning is complex and collaborative. I’ve found that there is no better feeling than seeing a live campaign and saying, “I did that!”

What advice would you give students who are interested in working in the consulting industry?
Confidence is everything. Oftentimes you will work with people who are much older (and seemingly wiser), but there is a reason that they have come to you with a problem or request. Own what you know and what you don’t know, and you’ll be surprised by how much you can impact.

What’s your favorite part about working at 84.51°?
The culture is fantastic. Even in a remote work environment forced by a pandemic, my team has frequent virtual happy hours, team lunches, and connects. I’ve so appreciated everything that the company has done since I’ve joined to set me up for success.

What do you like to do in your free time, outside of work hours?
I love cooking and baking (not to brag, but I’ve been told I make some award worthy chocolate chip cookies). Like many other Americans, I’ve recently developed an affinity for my Peloton and the community surrounding that. My friends from college are pretty spread across the country, so I love any opportunity to visit/vacation with them.