Our name, 84.51°, represents the longitude of our new headquarters at 5th and Race streets in Cincinnati, Ohio. Finding a way to determine longitude took centuries and involved some of the greatest scientific minds (like Galileo and Edmond "ask-me-about-comets" Halley). We embrace that same explorer mindset, seeking deep knowledge to bring about clarity.
Our unorthodox name not only reflects a maverick culture, but is also an explorer’s nod to our headquarters’ longitudinal location. Because like a longitudinal curve, our advanced analytics follow a long arc of time and customer behavior to reveal the wants, needs, and desires concealed in customer behavior.
By taking a longitudinal, long-term approach to data analytics, we can understand the customer better than anyone — giving them what’s important to them, when, and how they want to receive it.