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01.1/

The Name

We are curious, flexible and limitless.

Our name, 84.51°, represents the longitude of our headquarters at Fifth and Race streets in Cincinnati, Ohio. Historically, defining the concept of longitude involved some of the greatest scientific minds and took centuries to uncover. We embrace that same explorer mindset and seek deep knowledge to bring about clarity and actionable insights in the realm of data and analytics.

The Longitudinal Curve

84.51° represents the longitude of our headquarters at Fifth and Race streets. The name speaks to our regular practice of studying consumer behavior over a long arc of time—like a longitudinal curve.

The Long View

Taking the long view means we continue to look at data analytics in a way to look at data analytics in a way that is always relevant to the ever-changing customer.

Making Lives Easier

The name doesn’t limit us to just one reality. It allows us to be curious and flexible to move in the direction of customers—where, when and how it matters most to them.

More Than a Number

Our name is as unique as we are. We like that it’s a number, since it’s our incredibly talented associates who transform numbers and complex data into valuable knowledge for our customers every day.

Looking Forward

84.51° is all about exploration, innovation and a very bright future.

Our unorthodox name is a nod to our headquarters’ longitudinal location because, like a longitudinal curve, our advanced analytics follow a long arc of time and customer behavior to uncover their wants, needs and desires.

By taking this long-term approach to data analytics, we can understand the customer better than anyone—giving them what’s important to them, when and how they want to receive it.

01.2/
The People

Our most valuable assets are the people that fill the building with energy. At 84.51°, people are the key to everything.