Independent Study Confirms that Decreased TV Advertising Spend Hurts Sales
It may come as no surprise that TV ad expenditures for major consumer packaged goods companies are changing. Budget allocations across media are shifting, as advertisers attempt to mirror changes in viewing behavior. The net result is that CPG brands are often spending less within TV to make funds available for digital campaigns without understanding the full effects. Discover how 84.51° and TiVo Research partnered to address the short-term effects of reducing TV spend on brand sales.