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WARC Webinar: Using Mobile Activation to Increase Purchases at Retail


Jennifer Pelino


September 20


Online Webinar

Time: 11:00am EDT / 4:00pm BST

Understanding how to maximize your marketing efforts for the greatest impact on your brand at retail is often a struggle. Those who will succeed are working to be customer-oriented, aiming advertisements and messaging to the most relevant audience.

Jennifer Pelino, VP of Omni Channel Media for CPG Brands at 84.51°, will take attendees through an approach to connecting first party data and location data to actual purchase behavior to create the right go to market retail strategy, deliver the right message, and drive incremental sales for the brand and retailer.

You will learn how to:

  • Discover how you can leverage purchase based targeting with mobile location to drive more relevant communications at point interest.
  • Identify and understand consumers with the highest potential for growth and execute customized strategies that drive sales.
  • Leverage these same principles to develop smarter acquisition strategies that grow reach among the right consumers.
  • Understand the approach and benefits of measuring and tracking these households to maximize and optimize future media campaigns.