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MediaPost TV Insider Summit


Jennifer Pelino


June 08 - June 11


Amelia Island, Florida

Jennifer Pelino will be presenting, "Addressable: Making The Most Of Two Minutes An Hour." Millions of households with advanced satellite and cable boxes can now be targeted by detailed household profiles that include income, ethnicity, children in house and even purchase history/CRM data from other sources. But much of the inventory is being sold by the pay TV providers themselves across their allotted two minutes an hour. Tremendous targeting precision may be possible here but at what scale, price and purpose?