GMA Leadership Conference
WhereColorado Springs, CO
Many brands use behavioral data to execute more relevant communications, but few understand how to scale those efforts to maximize the impact for both the brand and the consumer. For the first time, General Mills and 84.51° will take attendees through GMI’s revolutionary approach to managing owned media, bringing together first-party data and actual purchase behavior to create the right strategy, deliver the right message, and drive incremental sales for brands. Hear how to drive incremental sales lifts in-store, drive loyalty, and develop smarter acquisition strategies that grow reach among the right consumers.