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Forrester 2016 Marketing Event


Nishat Mehta


April 26


New York City

Consumer Relevance in an Increasingly Fragmented World

In the fragmented media ecosystem we live in, buying media hasn’t kept pace with the way consumers consume media. While an individual will receive advertising on multiple media channels during any given day that all contribute to one mind making a set of decisions, marketers rarely take advantage of tools, technologies and systems in place today to ensure they are delivering the right combination of messages to each individual. The result is inefficient use of marketing budgets across media channels and consumers frustrated and confused by the messages they receive. In this session, Nishat Mehta from 84.51° will talk about innovative work they have done to help marketers plan, target and measure the performance of their media across any addressable media channel. With Acxiom