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ARF West Coast Conference


Jennifer Pelino


November 14 - November 15


Facebook Campus, Silicon Valley

It is indisputable. Mobile is rapidly becoming indispensable – to consumers, to marketers, and to their consumer experience initiatives. Consumers are checking their mobile devices more than 150 times a day, and at least 79% of smartphone owners are using their mobile devices to buy products and services with their mobile devices, and this figure is growing.

So the question is “how do you take full advantage of this remarkable marketing opportunity”? You know about many mobile strategies and tactics, but are you choosing the rights ones, with the right content, in the right order, at the right time?

Join the ARF and industry leaders for a 2-day Conference at the Facebook Headquarters in California as we share the knowledge, latest insights, impactful examples and an actionable roadmap to help marketers decide with confidence how to make their mobile platform thrive!

The conference will focus on four main areas of mobile:

  • Measurement in ROI in mobile space
  • Maximizing creative mobile
  • Mobile research quality
  • Mobile remakes the path to purchase

84.51°'s Jennifer Pelino will present Nov. 14 at 11 a.m.