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ARF Presents: Shopper Insights

Speaking

Nishat Mehta

When

May 10

Where

84.51° Headquarters: Cincinnati

NEW SHOPPER PARADIGMS: HOW MOBILE, GEO-TARGETING AND CROSS-PLATFORM ARE CHANGING THE PATH TO PURCHASE

Deep dive presentations include:

The impact of mobile and digital on the shopper’s path to purchase – its impact on advertising, couponing/discounting, loyalty and word of mouth recommendations.

The opportunities from geo-targeting both in reaching the right consumer at the right time and closing the measurement loop from media to purchase.



http://thearf.org/event/may-10-2016-shopper-insights/