ARF Presents: Shopper Insights
Where84.51° Headquarters: Cincinnati
NEW SHOPPER PARADIGMS: HOW MOBILE, GEO-TARGETING AND CROSS-PLATFORM ARE CHANGING THE PATH TO PURCHASE
Deep dive presentations include:
The impact of mobile and digital on the shopper’s path to purchase – its impact on advertising, couponing/discounting, loyalty and word of mouth recommendations.
The opportunities from geo-targeting both in reaching the right consumer at the right time and closing the measurement loop from media to purchase.