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What We’re Reading: Kellogg’s, Hershey’s Lead Food Brands in Consumer Engagement

About the Article: Pop-Tarts Café? That’s just one way Kellogg’s reaches its consumers in a personal way. And it pays off! The brand boasts a strong offline score, which means it’s successful in driving face-to-face conversations when compared to other category peers. Read more to find out the other brands that perform well online and offline, as well as the varying tactics used to reach consumers.

Read the article: Kellogg’s, Hershey’s Lead Food Brands in Consumer Engagement

84.51° Editor’s Note: Every month, we sort through a large amount of relevant, compelling content to find meaningful articles that we think will bring our clients, customers and followers value. This is one of many, so check back often to see what we’re reading.