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What We’re Reading: Forget Creativity, Data: Celebrate the Customer Experience


About the Article: During the 2017 Cannes Lions event, campaign creativity and campaign performance were celebrated. Over the years, a shift has occurred. While the art has always been a prevalent focus, there’s now a desire to understand the different marketing and media technologies that fuel the campaigns. Mad Men vs. Math Men, if you will.

Read the article: Forget Creativity, Data: Celebrate the Customer Experience

84.51° Editor’s Note: Every month, we sort through a large amount of relevant, compelling content to find meaningful articles that we think will bring our clients, customers and followers value. This is one of many, so check back often to see what we’re reading.